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WHAT MAKES GOOD WEB DESIGN?
WHAT MAKES GOOD WEB DESIGN?
The success of a company now depends more and more on its appearance on the Internet. Because even if no products or services are sold online, a dubious, poor internet presence of a craftsman can mean that an interested party can quickly leave a website and find what they are looking for elsewhere.
Unfortunately, there is still a large proportion of websites that are based on suboptimal web design. In the following, we at the Web Design Company in Bangalore would like to explain what constitutes good web design without going into the creative or technical depth
WHAT MAKES GOOD WEB DESIGN?
Good web design is divided into three disciplines. While user-friendliness is the visual and meaningful representation and arrangement of information and is immediately apparent to the user, the second aspect, the technical correctness, should prevent the user from making mistakes or ambiguities.
The fact that a website has a goal should be covered by the third aspect, “goal orientation”.
CRITERIA FOR USER-FRIENDLY WEB DESIGN
The user interface of websites should be visually usable. This includes rudimentary aspects such as the contrast between font colors and background, as well as sufficiently large font size. Ideally, colors, shapes, and fonts are adapted to your corporate design so that the user gets to know the company in a visually uniform environment.
RESPONSIVE WEBSITE DESIGN
However, nowadays, adapting the website to the various screen sizes (from small smartphones to tablets to large desktop screens with high resolution) is part of good operation. This ranges from a different arrangement of the website elements to the exchange of images. In specific cases, it even makes sense to offer adapted content on the move, since users with smartphones in various cases have a different reason for visiting the website than visitors who visit the site with their laptop (more on this in the section on targeting).
It should also be ensured that the elements, especially the navigation of the website, can be operated easily with the thumb on the mobile devices. A different menu design is available here.
SIGNIFICANT ERROR MESSAGES
The user can be given a lot of help, especially with user interaction in the form of forms. In the event of invalid entries, the user should be given an indication of the source of the error and the type of error. The following hint would be bad: “The form contains errors”. It is better here to tell the user directly in the input field that an e-mail address is required as input and that an “@” is missing in the input.
TECHNICAL CORRECTNESS FOR WEB DESIGN
The technical correctness describes the conditions of the website which the user ideally perceives hardly noticeably or at least not negatively.
NOTE FAST LOADING TIMES
Everyone knows it: You sit on the train and load a website with your mobile phone. Unfortunately, the internet connection is not good, so the page will gradually build up. This should be prevented by making sure when setting up a website that the content does not cause excessive loading times. Small pictures can be delivered on smartphones, while the high-resolution pictures are loaded onto laptops in the home WLAN. The content should also be compressed through programming adjustments.
PREVENT MISSING CONTENT AND INTERACT WITH BUGGING PAGES
Ideally, a user never comes across an error page. This can be solved by various technical means. However, if it should be the case that the user wants to visit a page that does not exist, an error page should be delivered, which tells the user exactly this and takes him back to the start page. Some websites also playfully solve this error.
BROWSING PROPERTIES
There are various browsers on the market that can be configured differently. For example, users can have their browser configured so that it does not run the web programming language JavaScript. It is also possible that cookies are not accepted. If the website requires both, an incorrect configuration must be indicated by error messages.
Furthermore, all browsers that make up the majority of the market should be tested. Especially with Internet Explorer, there are always problems with the display of a website.
ONSITE SEARCH ENGINE OPTIMIZATION IS ALSO PART OF GOOD WEB DESIGN
Search engines like google search and analyze every website that is found. With search engine optimization, it should be ensured that the search engines understand the website well and display the website for the appropriate search terms. Like the display texts on the search results page, this can also be partially influenced. At this point, it would be inconvenient to pass a text to the search engine that does not describe the content of the website. If the content is not or incorrectly described, the visitors may land on the website with the wrong intention and leave it again quickly.
BUILDING THE WEBSITE IN A TARGETED ORIENTATION
Every website has a goal. A craftsman’s company would like to present its services, while an online shop for cakes would like to sell cakes and gifts. A football club may only want to present the dates for the games and the current team, while a recipe blog would like to distribute unusual instructions for dishes to those interested. It is important to focus on the goal of the website in the design and content of the website and to ask yourself why a user is visiting the page.
THE REASON FOR THE VISIT WILL BE ANSWERED
It is gratifying when a visitor to the website receives a quick answer to the question of the visit. On the part of medical practices, the opening times are a question that is often asked and should be presented omnipresent.
Furthermore, the user should also be given further information on the question. For example, if he is looking for directions to a concert hall, it also makes sense to display public transport. The visitor may change his mind because the option offered suits him better.
TRACKING SHOULD BE IMPLEMENTED
In general, it makes sense to implement tracking (with Google Analytics, Piwik, etc.) on the website. In this way, user interactions and routes can be recorded. Furthermore, possibly unknown interesting content can also be recognized, however, also errors. For example, if an important subpage is never accessed, the page may be poorly linked and should be placed more prominently in the navigation.
CONCLUSION FOR A GOOD WEB DESIGN
Of course, there are many other criteria that make up good web design. However, many aspects are covered with the points mentioned above. If these are adhered to, the website is already well-positioned.
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